News

Southfield Capital has acquired Match Marketing Group, an omnichannel marketing services firm. No financial terms were disclosed. Petsky Prunier provided financial advice to Match on the transaction.

PRESS RELEASE

GREENWICH, Conn., July 17, 2018 /PRNewswire/ — Southfield Capital, a premier lower middle market private equity firm, announced today its partnership with Match Marketing Group (“Match” or the “Company”), a leading North American omnichannel marketing services firm. Match’s highly talented management team, led by Michael Dill, President & CEO, will remain in their roles post-close.

Match provides a suite of end-to-end marketing services focused on driving consumer demand and sales conversion. The Company’s offerings include strategy, insights and data analytics, social and digital media, shopper marketing, experiential marketing, merchandising and retail solutions. Match’s client roster includes a number of Fortune 500 Companies, spanning consumer packaged goods, automotive, service businesses, technology, electronics and retailers. The Company serves category leaders including Diageo, MARS Canada, Progressive, Ford Motor Company and adidas. Match supports its blue-chip client base from its eight offices throughout the US and Canada with headquarters in Norwalk, CT and Toronto, ON.

Match’s President & CEO, Michael Dill, stated, “This is an exciting new chapter for Match and our team. Southfield Capital will provide the strategic partnership needed to deliver sustained growth for our business and more importantly for our client’s businesses. Southfield was an attractive partner due to their focus on service-based businesses as well as the acumen and involvement of their team.”

“Match has done a fantastic job of building a client base of some of the largest and most innovative marketers through its ability to combine data-driven insights with award-winning creative and flawless execution,” said Heb James, Partner at Southfield Capital. “Equally as impressive is Match’s proprietary data analytics platform, DDX, which continues to garner attention from industry thought-leaders and sets the Company apart from the competition with respect to consumer targeting and real-time campaign analytics. Southfield looks forward to a very successful partnership with Michael Dill and the rest of the Match team.”

Petsky Prunier was Match’s exclusive financial advisor. BMO Sponsor Finance and BBVA Sponsor Coverage provided debt financing. Finn Dixon & Herling provided legal counsel to Southfield Capital.

About Southfield Capital
Southfield Capital is a private equity firm that invests in high-growth, lower middle market companies in the outsourced business services sector. The firm targets companies with $4 – 12 million in EBITDA and partners with management to scale the business through a combination of organic and acquisition growth strategies. For more information, please visit www.southfieldcapital.com.