Huron Flex Equity backs power cord and cable maker Stay Online

Huron Capital’s Flex Equity group has made an undisclosed investment in Stay Online. Based in Creedmoor, North Carolina, Stay Online is a maker of power cords and cables for the data center, power infrastructure and industrial markets.


Detroit, MI – August 1, 2017 – Huron Capital today announced its non-control equity group, Huron Flex Equity, invested in Creedmoor, N.C.-based Stay Online.

Founded in 1987 by Jim and Bellinda Higgins, Stay Online manufactures and distributes a wide selection of highly-specialized power cords and cables for the data center, power infrastructure, and industrial markets. The company has one of the largest in-stock inventories of its kind in the world, and exports to more than 100 countries annually. Jim Higgins will continue in his role as CEO after the investment.

“I am delighted to be partnering with Huron Capital,” said Higgins. “We are proud of the strong company we have built, so it’s important that we partner with an investor who understands our team and can serve as an asset as we work together to further grow the business.”

“Stay Online is an exciting and promising investment for us,” said Doug Sutton, Partner and Head of Huron Flex Equity. “The company has a solid base of blue-chip clients in a variety of end-markets, and we plan to work actively with Jim and the company to pursue both organic and acquisition growth opportunities.”

Brian Demkowicz, Managing Partner of Huron Capital, added, “We have long history of partnering with entrepreneurs to build bigger, better companies. We look forward to working with the Stay Online team to help them improve and grow their business.”

About Huron Capital
Based in Detroit, Huron Capital is an operationally-focused private equity firm with a long history of growing lower middle-market companies through our proprietary ExecFactor® buy-and-build investment model. We prefer complex situations where we can help companies reach their full potential by combining our operational approach, substantial capital base, and transaction experience with seasoned operating executives. Founded in 1999, Huron Capital has raised over $1.7 billion in capital through six committed private equity funds and invested in over 135 companies, and our portfolio companies have employed over 11,000 people throughout North America. The Huron Capital buy-and-build investment model includes equity recapitalizations, family succession transactions, market-entry strategies, corporate carve-outs, and management buyouts of companies having revenues up to $200 million. Huron Capital targets both control and non-control equity stakes in fundamentally-sound companies that can benefit from the firm’s operational approach to creating value. Huron Capital’s sector focus includes business services, consumer products & services and specialized industrials. For more information, please visit


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