News

Periscope Equity LLC has made an investment in Power Digital Marketing, a tech-enabled digital marketing agency. No financial terms were disclosed.

PRESS RELEASE

CHICAGO – February 7, 2019. Periscope Equity LLC (“Periscope”), today announced its investment in Power Digital Marketing, Inc. (“PDM” or the “Company”), a technology-enabled digital marketing agency that helps brands launch and scale digital revenues. PDM represents the third platform investment of Periscope Equity I, LP.

Power Digital works with local and national brands to develop and execute cross-channel digital marketing campaigns that drive measurable ROI for B2C and B2B businesses. Its core services include Content Marketing, SEO, Paid Media, Social Media Marketing, PR, Influencer Marketing, Email Marketing, Conversion Rate Optimization, Amazon Marketing and Web Development. Power Digital is known for building highly specialized teams around brands to augment their internal marketing resources and to bring deep channel expertise to their customer acquisition and retention programs.

S. Brian Mukherjee, Partner at Periscope Equity, and the former CEO of Prime Visibility Media Group and RhythmOne, will serve as Chairman of PDM. “Power Digital is a class-leading company within the digital marketing sector,” said S. Brian Mukherjee. “Grayson has built an exemplary organization that stands out for the quality of the team, its digital marketing expertise, technology innovations, and the consistent, measurable results it delivers for its clients. We are proud to partner with such a forward-thinking, transparent, and results-driven organization that is transforming the digital marketing sector. We look forward to being a catalyst in their growth trajectory and to inspiring the team to set and achieve aspirational goals.”

The Periscope investment brings significant growth capital and a world class advisory team of industry experts with a history of scaling and transforming founder-owned companies into industry leaders. Through this investment, Power Digital expects to allocate substantial resources to onboard top-flight digital marketing talent, ramp its technology innovations, expand its international footprint, and pursue relevant acquisitions to help its clients grow.

“Since our founding in 2012, Power Digital has grown consistently, driven by the results we deliver for our clients,” said Grayson Lafrenz, CEO at Power Digital. “As we explored options to accelerate growth and advance our operations and technology platforms to the next level, Periscope emerged as the ideal partner. Their deep expertise in technology and marketing and people-first philosophy of working in harmony with management teams align with our core values at Power Digital. I am incredibly excited about the future of our partnership and the impact it will have on the lives of our amazing team and the businesses of our clients.”

New Century Capital Partners, Inc. (NCCP) served as the exclusive financial advisor to Power Digital Marketing in this transaction.

About Power Digital Marketing
Power Digital Marketing is a leading, data-driven digital marketing agency located in San Diego, CA. As a full-service digital agency, the company offers services including: SEO, Content, Paid Media, Organic and Paid Social Media, PR, Influencer, Email, Conversion Rate Optimization, Migration, Amazon Marketing and Web Development, with an emphasis in helping brands scale revenue and increase profits through customer acquisition and retention programs. Its tech-enabled B2C and B2B marketing campaigns focus on measurability and driving bottom line business results. The Power Digital team’s family mentality and lateral management structure fosters a culture of strong work ethic, innovation and an ownership mentality from its talented team. For more information, please visit powerdigitalmarketing.com

Periscope Equity is a Chicago-based private equity firm focused on investments in technology-enabled business services companies across five key verticals, including marketing services, healthcare services, security services, software and outsourcing. Periscope specifically targets companies that are founder-owned, with mission-critical products and service offerings, a history of sustainable profitability and known avenues to accelerate growth. In alignment with proven management teams, Periscope provides strategic, operational and commercial expertise to drive superior investment returns.